Today's Idea for
the Professional Services Industry
|
| Type
of Promotion: |
Introduce
New Service |
| Product(s)
Used: |
Computer
Discs, Folders, Posters |
| Method(s)
Applied: |
Direct
Mail, Media Kits |
| Theme: |
"All
Our Yesterdays" |
When EclecticCollections, a 10-volume CD-ROM library
of royalty-free images, introduced its service, the
company wanted to stand out from the competition in
the visual-arts services industry. To make its press
kit to magazines nationwide impressive, the company
created a kit which consisted of a standard release,
sample disc and several illustrative posters. The
contents were packaged in an oversized hardcover
folder fashioned to resemble a fine art book,
complete with a gold-embossed cover, cloth spine and
stain tie closures. Copy on the front of the book
bore the headline "All Our Yesterdays"
along with the company's logo. When the package was
opened, the overall effect was compelling enough to
investigate, and too elaborate to simply throw away,
even if there wasn't any immediate interest on the
part of the recipient. |
|
A&R Designs
Hours:
Monday - Saturday
8:00 a.m. to 5:00 p.m. EST
© 2001 A&R
Designs. All rights reserved. |