Today's Idea for the Real Estate Industry
    

Type of Promotion: Gain Visibility/Exposure
Product(s) Used: Desk Calendars
Method(s) Applied:   Promotional Distribution
   
Homes 'R Us, a real estate agency, wanted to allow its agents to be easily recognized and remembered by customers who were interested in putting their house on the market. To help the agents gain visibility, the agency distributed a desk calendar with a four-color process photo by Winthrop- Atkins (asi 97570). The four-color photo provided the degree of accuracy the agents needed to help get their faces recognized.


   

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