Today's Idea for
the Heavy Industry Industry
|
| Type
of Promotion: |
Appreciation |
| Product(s)
Used: |
Coins |
| Method(s)
Applied: |
Memento/Souvenir |
| Theme: |
Thank You,
Safety |
Since Eastern Associated Coal Corporation had
emphasized safety as a top priority, when they
achieved a remarkable 1.99 Incidence Rate Safety
Record, the management decided to do something to
commemorate this outstanding performance. To thank
all employees for their support and remind them of
the importance of safety, the company commissioned a
.999 Fine Silver Medallion from CoinCraft (asi
75260). On one side, the medallion featured a
likeness of a coal miner with an American flag and
the words, "Eastern Coal Miner. 10 oz. Fine
Silver;" on the reverse, the coin showed the
United Mine Workers' logo. To build added value,
each medallion was packaged in a clear capsule, then
placed into a blue velvet box with a certificate of
authenticity . The company reported the medallions
helped make everyone proud to be an Eastern employee
and were the most talked-about safety award ever
presented. |
|
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