Promotional Products - Construction Industry Ideas

Today's Idea for the Construction Industry

Type of Promotion:	Motivate Salesforce
Product(s) Used:	Sweatbands, Pens, Plantenders
Method(s) Applied:	Direct Mail
Theme(s):	Tournament Of Champions
The objective was to stimulate interest in an incentive program established to increase sales of slow moving products. The advertiser, a supplier of cement products, adopted the theme "Tournament of Champions" for their sales incentive program. Three custom mailers were sent to 250 distributor/dealers and salespersons reminding them that prizes could be earned by increasing their sales of the promoted products. Each mailer carried a specific message and contained a coordinated specialty item. For example: "We won't tell you winning prizes selling Sternson products is no sweat . . . " was printed on the mailer cover and inside the message read "But we will help keep it out of your eyes." The specialty enclosed was a sweatband imprinted with the program logo and the message, "No Sweat Band," Other mailings contained a wrench-shaped pen (copy: I'm nuts about Sternson products) and a plantender (copy: I dig Sternson products). Dealer personnel selling the designated products were given the opportunity to select items from the prize catalog. Recipients were said to have been enthusiastic about the program and many called to congratulate Sternson management on the creativity of the mailings. The product mix was said to have been improved, and the client decided to continue with a similar program the following year.