Today's Idea for
the Civic Groups/Clubs Industry
|
| Type
of Promotion: |
Drug and
Alcohol Awareness |
| Product(s)
Used: |
Umbrellas |
| Method(s)
Applied: |
Thank-You
Gifts |
With the ever-increasing concern over drinking and
driving, a fraternity sponsored a "soda
only" party, which involved most of the campus.
To thank those who worked to organize the event, the
fraternity wanted to give the volunteers something
very different. In keeping with the "soda
only" theme, the fraternity distributed
bottle-shaped umbrellas. When opened, the
"bottle" portion became the umbrella
handle. The resemblance to a real bottle, when the
product was closed, was enough to fool almost anyone. |
|
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