Today's Idea for
the Financial/Banking Industry
|
| Type
of Promotion: |
Increase
Awareness |
| Product(s)
Used: |
Pens |
| Method(s)
Applied: |
Promotional
Distribution |
| Theme: |
"Is
Your Bank Open When You Need It? |
A chain of banks wanted to increase awareness of
their new extended banking hours at the drive-
through window. To do so, the bank used a Round Stic
pen by BIC(R) (asi
40480). The pens were imprinted with the message,
"Is YOUR bank open when you need it? New
drive-through window hours." The bank's logo,
name, address and phone number were also included.
Since there was a chain of banks involved in the
promotion, each bank location ordered the basic pen
and logo, then added their individual location and
window hours to the imprint. Tellers distributed the
pens to customers both in the bank and at the
drive-through window. |
|
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