Today's Idea for the
Automotive Industry
|
Type of Promotion: |
Improve
Client/Customer Relations |
| Product(s)
Used: |
Golf
Towels, Beach Towels, Sports Bags |
| Method(s)
Applied: |
Direct
Mail |
|
A Toyota distributorship
wanted to improve and establish relationships with
area banks. The theme was "The JM Family Financial
Conference." A direct-mail piece was developed,
inviting vice presidents and top banking officials
to attend a conference at a Florida resort. All
attendees received golf towels, themed beach towels,
sports bags and hats, all imprinted with the auto
distributor logo. Evaluation forms passed out at the
conclusion of the conference revealed high overall
ratings, and customer and bank relations were
greatly improved. |
|
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Hours:
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