Posted: March 8, 2013 at 12:28 am
A unique and effective marketing tool for businesses is the branding of promotional products. Getting a company’s name out there is a great talking point and a great way for brand recognition and customer loyalty. The more a person sees a brand, recognises a brand name or logo, the more connection this customer will feel towards this company.
I found a very interesting website recently which specialises in creating personalised iphone 5 cases. On the website, you get to choose any colour you want for the background and then you supply them with your brand or logo and they print it professionally onto the covers. In today’s, mobile obsessed culture, I think it’s a great and very smart idea.
I love this idea. When you look around today, how often is someone holding onto their iphone, or how often is it placed on the table during an office lunch or a dinner out with friends? More often than not, people keep their mobiles with them during dinners and lunches out, no matter if it’s a business or social outing. Its often visible and on display. Having your logo on the cover is a great advertising tool and talking point.
The customisable iphone 5 cases are a great idea for sporting clubs and businesses. I think for clubs, it’s a great way to raise funds, whilst still promoting team commitment and support. For businesses, it can be a great gift idea for new clients to welcome them, or for older, committed clients to thank them for their continued support.
For a personalised, customised cool iphone 4 case or iphone 5 cover, check out this website. They make the whole process very simple, and very easy to design and purchase exactly what you are after. It’s very affordable too, which is a nice bonus.
Posted: February 25, 2013 at 6:31 am
Promoting your brand is important and in today’s competitive marketing world, it’s important to be unique, and do something to help your company stand out from the rest of the competitors. Brand familiarity is important for customers recognition and brand loyalty. How best to make potential, or current customers feel connected and loyal? One way is creating products that people will use, need to use and want to use, with your branding on it.
I found a company online The Printing Hub, who are a printing services Melbourne company, who specialise in printing brochures, business cards, stickers– the list goes on.
I recently contacted them for some notepads for my customers. I wanted to create some handy notepads, with my own branding, that my customers will not only need to use, but will want to. I wanted to design a notepad that was a suitable size, for the industry my company is in. The Printing Hub made the entire enquiry, booking, creation and delivery process so easy and so simple.
We now have a huge range of promotional products that we use in our office, which all started from the book printing idea. We send these products out to potential customers and clients and our loyal customers. We have broadened our promotional products from the note book printing, to stickers as well. We also discovered this company specialise in printing flyers, branded letters and envelopes, which are perfect for our monthly letter drop.
I couldn’t recommend this company any more highly. They are friendly, offer a fantastic service, always with a smile, and always ready with any advice, or knowledge on any of their products and services. I think promoting a brand is one thing, putting your logo on any old product and hoping people will think about it or at least recognise it, is not enough, and isn’t entirely effective.
However creating a useful, quality product, related to the branding if possible, and having it branded professionally, creates a positive product. If people want to use this item, or even better need to use it, it will bring about a feeling of positivity and will connect your company with a product they use in their daily lives.
Posted: April 5, 2012 at 2:47 am
Personalised and branded caps make excellent promotional merchandise items. When it is sunny, a lot people wear hats, making them an advertisers favourite.
The best time to use promotional caps as a marketing tool is when you know your audience is going to use them. Let’s just say you are at a dance event and it is 30 degrees, if you were running a promotion for your business at the event and were giving out caps to help promote it, 99% of people that walk passed your area would walk away wearing a hat, you would then find that 100′s of people at the event are all wearing your branded cap and your marketing would have worked.
Promotional caps are one of the most popular items in our range of Promotional Products and with Australia’s great weather, you can tell why.
Posted: October 7, 2011 at 12:42 pm
With a huge range of promotional bags it’s easy to choose the perfect promotional bag or compendium to promote your message and business. Select from great quality Promotional Cooler Bags, Backpacks, Picnic Bags, Satchels, Travel Bags and more.
Stylish, colourful and more affordable than you think – our promotional bags come in a range of styles, sizes and colours. Printed bags are a great giveaway at trade shows, conferences or as corporate gifts any time of year! They are a useful corporate gift and a subtle and ongoing advertising tool.